Mahindra First Choice dealerships in Kolkata

Mahindra First Choice Wheels Ltd., India’s largest multi-brand pre-owned car company, has inaugurated two authorised dealerships in Kolkata. Mohan Motors which is located near Bagha Jatin and is spread across 1300 sq. ft. is an exclusive Mahindra FirstChoice dealership. First Drive is situated at James Long Sarani, Behala and is spread across 1100 sq. ft., with an additional parking area of 1,200 sq. ft. Both stores were inaugurated by Ashesh Dhar, Vice President, Operations, Mahindra First Choice Wheels Ltd. “Mohan Motors is one of the oldest and most respected names in the pre-owned car business in Kolkata while First Drive has its finger on the pulse of the market. Mahindra FirstChoice Wheels’ value proposition of trust, transparency and wide choice of multi-brand cars coupled with their expertise will help us tap the potential of the pre-owned car market in this region,” said Dhar. “We are delighted to be associated with Mahindra First Choice Wheels which is already a well established brand in Kolkata. Mohan Motors will display a range of car brands and will function as a one stop shop for all those wishing to buy or sell a car,” said Mr. Pradip Bajaj, Managing Director, Mohan Motors. “First Drive will offer pre-owned car customers an array of services under one roof. These include purchase and sale of pre-owned cars, car finance and insurance, fitment of car accessories and assistance with paperwork and documentation,” said Bharat Goenka, Partner, First Drive, Behala. The total size of the pre-owned car market in Kolkata is approximately 3100 cars. Mahindra FirstChoice Wheels already has three dealerships in the city with a market share of approximately 16pc.